Our Beauty Heroes

Everyone has their beauty heroes. Whether it’s a beauty chameleon who will work 7 different looks in  7 days or the girl who wears a winged liner and red lip everyday and rocks it, we all have those we turn to for #BeautyInspo.

We put together our guide of personal beauty heroes, some old, some new. Feel free to comment yours below!


The OG, Kelis is a true style chameleon. She’s done it all; the natural ‘fro, dyed pink/green/red with equally as daring make-up, she rocks beachy blonde curls and barely there mascara and not much else. She can do a boyish pixie crop, 50s pin up, you name it, she’s done it. No wonder we’ve named so many lipsticks after her.


Meena Kumari

Bold brows, red lips and a winged eye was Kumari’s staple look, and it sure worked.

[NB: Meena lived a sad and heartbreaking life, if you get the chance to see probably her most famous film, Pakeezah, please watch it].


Jackie Ania 

Nigerian born, now based in LA beauty blogger Jackie Ania has over 1.5M subscribers on Youtube and it’s not hard to see why. She’s honest, fun (she doesn’t take herself seriously at all, it’s so great) and she does amazing reviews of products with particular regards to how well they’ll work for POC. She’s a true all round chameleon, from her ever-changing hair to her beauty looks that span all the spectrums. She gives great skincare and all around advice for women- go get lost on her Youtube channel…



JLo is the Queen of Glam, the perfectly big bouncy hair, flawless bronzer and of course, those gold hoops. Also does she ever age?!


Grace Jones

How do you describe Grace Jones without sounding like a massive cheesy cringe bag? “Bold”, “iconic”,  every word sounds like a bad perfume advert. So I’ll let her pictures do the talking on this one.


Solange Knowles

I envy Solange and her confidence to wear and own every shade under the sun (I’m rarely seen not in black). She glows in every colour she wears, with the brightest coolest two pieces in town, a slash of messy colour across her eyes, and that beautiful ‘fro of curls. *sigh*


Ivy Powell

Ivy Powell is the go-to Youtuber for all hair/wig/weave advice. She is a true hair chameleon, and is probably the reason why team member Bukky, shows up to every meeting working a different style. They both rock them all.



The coolest of the cool, Sade’s gold hoop//red lip combo is beyond iconic. Pair with a towel turban for the ultimate in chic.


Who’s your beauty hero? Comment below!

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