At 18, marching to the beat of her own hip-hop soundtrack Flow made the decision to swap a place to study Pharmacy for a place to study Cosmetic Science at London College of Fashion. Think formulating foundations, eyeshadows and blushers in the day and working at luxury beauty retailers in the evenings. Yet every spare minute between the lab, library and luxury counters was spent thinking about building a beauty empire.

Fast forward four years, Florence turns 22 and MDMflow is born. MDMflow is an accumulation of all of Florence’s obsessions; the colours black and gold, hip hop, beauty, fashion and science. The brand sits in the post 90s era, with a heavy influence of the mid 90s-00s glamour that comes from the hip hop culture. MDMflow started with handmade lipsticks using the latest colour technology, going on to create the decade’s great mascara according to the beauty experts. Critically acclaimed and loved worldwide the story is far from over, in fact, it’s only just began…